Ameena Falchetto is a serial entrepreneur who has started businesses in the Middle East and France. Six years ago she ditched her corporate suit to share her straight up business and marketing style with the world on her site AmeenaFalchetto.com She’s worked with multinational companies, government agencies, small business and solopreneurs. She has a wealth of offline experience which she now applies online. She is also the author and curator of MummyinProvence.com a blog that focuses on global parenting.
Please introduce yourself to our readers?
Hi, I’m Ameena Falchetto, I’m a Marketing Consultant living in the South of France. I’m half English, half Egyptian, born in Dubai and I consider the world to be my home!
I have a Masters (MSc) in Marketing and a BA (Hons) degree in History of Modern Art. I also studied fine arts prior to university.
What inspired you to leave corporate job and kick start with your own business?
I decided to leave my corporate job because I really hated the systems, processes and hierarchies! The idea that I was putting all my heart into the work I did to help the owner of the company buy a new yacht never sat well with me! I realized that could take my drive and determination and channel it into my own world!
I also felt much trapped with the fact that I couldn’t take a holiday unless it was approved by someone else. The final straw was early 2007 when my leave from work was rejected again and 3 weeks later I received news that my grandmother had passed away and I never got to say goodbye. The regrets are another story but needless to say that was the day I handed in my resignation and started my first business; Untitled, a marketing consultancy in Dubai.
Share our readers some of your creative works offered on your blog, like marketing consultancy to businesses?
I work with amazing entrepreneurs; solopreneurs and small businesses all over the world. My core offering is Marketing Consultancy – I give my clients easy to implement strategies to help their businesses grow. I don’t believe that marketing should be expensive or difficult. I help people streamline their offerings, create delicious promotions and packages and then work on how they are going to sell them saving them lots of time (and time is money!)
Let us know some of your entrepreneurial ventures?
I consider myself to be a serial entrepreneur as I’ve set up a few businesses over the last 6 years! First was my Marketing Consultancy in 2007 in Dubai, I’ve never stopped marketing to be honest! Then in 2008 I started a company with my husband, again in Dubai which was a Technical Rescue company that worked with the construction industry and government departments. At the end of 2008 we decided we wanted to start a family and moved to the South of France where we’d refurbished a 200 year old farmhouse and converted it into 3 holiday apartments. A new business was born! We rented the apartments to holidaymakers who came to visit the region. In 2011 it was time for me to put my Marketing Consultancy fully online and I’ve never looked back!
What is the biggest challenge you faced in your journey so far and how you managed it?
The biggest challenge I’ve faced so far was moving to the South of France, living in a country where you don’t speak the language is very hard. I’ve lived in a lot of different countries but everyone always spoke English! Whilst my French is improving by the day I still prefer to work in English which was the main reason I put my business online so I could stay in France!
Share us some of your aha moments (great joy) of your life?
The greatest joy in my life is my daughter who is now 3!
The aha moment was when I realized that I could run an online business and still spend a lot of time with her as she was growing up!
Mummy in Provence is my first ever blog. I started it when my daughter was 4 months old. I had a lot of friends who were having babies around the same time and I realized it was a great way to share information with more people. Also, having a baby abroad can be quite isolating so I reached out to other mothers in the same situation, shared their story so we could all feel supported and encouraged!
Where do you see yourself in the next 10 years?
In 10 years? I see myself connecting with even more people, helping women realize that they can have a fabulous business that is theirs and making sure the reach the heights they deserve!
How an online business is better than a 9-to-5 job?
An online business can be more flexible than a 9-to-5 job but it also comes with more challenges. Self discipline is key, having a fixed schedule so you don’t find yourself on Facebook for 4 hours a day “working” and missing out on what really needs to be done.
Share us your free time activities, hobbies?
My favorite thing is play with my 3 year old daughter! We live in a beautiful part of the world where we can go for long walks through vineyards. I also love cooking and enjoy visiting farmers markets.
Any suggestions do you want to give to a newbie, who aspires to create a living online?
Go for it!
If you want to start a blog and make it a business then think of yourself as a business person who blogs for their business, not as a blogger. It’s a small mindset shift but it makes a big difference. Also, treat your website as a virtual storefront for your business, business is business regardless of where it is conducted.
But before you start make sure you know exactly 110% what you are hoping to achieve and stick to your goal. Being clear on WHY you are starting an online business is crucial. And, don’t deny yourself customized advice from those who’ve done it and can save you time getting your business where it needs to be in the quickest time possible!
Watch Ameena Falchetto’s Interview On Successful Women Talk